It is time to talk about naming Japanese Guest panels again. Otakon 2014 was a clear lesson in how to name Japanese guest panels. If you just look at the attendance for each panel it shows you everything you need to know. There were a bunch of Japanese guest panels that were filled to the brim and a bunch that were only half filled. Yusuke Kozaki and anything else to do with Under the Dog were rooms where it was hard to find a seat. Masao Maruyama and Hidenori Matsubara on the other hand did not have the same crowds. It is easy to assume that maybe it is because Yusuke Kozaki is from the video game industry that people might be more interested in him but I’m not sure that is the case. When Kate asked people who were selling Fire Emblem Awakening fan art in artist alley if they were excited to see Yusuke Kozaki most of them did not know who he was or more importantly that he was the character designer for the game. So if artist did not know that then J. Random Otaku is probably not going to know either. Everyone, except for the most hardcore fans who look into such things, have no idea who Yusuke Kozaki is.
He drew a crowd was because he was in a panel called Drawing with Kozaki. It says that Yusuke Kozaki is an artist and that he is going to be doing a live drawing. People are sold. If it was called Kozaki draws Fire Emblem Awakening it might have been even able to fill one of the biggest panels rooms and even have to turn people away. Attendees did not really know what Under the Dog was but they saw pictures of it on banners enough to know it was an anime they were unaware of with girls and guns. And they showed up to see what that was about. People know show names but not creator names. People like activities and not lectures.
I am sure you could have gotten more people to see Masao Maruyama and Hidenori Matsubara if you played up Terror in Resonance or Rebuild of Evangelion for each artist respectively. I look these things up because I have a blog and do con reports that last three weeks. That is not the average con attendee. It is easy to assume that people don’t attend these panels because they don’t care about the guests. I think the truth of the matter is they would be more interested. You just have to sell them correctly.
I am curious to see how many Japanese guests panels will do this in the future and even more importantly much it will change things.



