I always wonder how much those stickers that say “From the artist who brought you Title X” help sales. Did “From the Author of Fruits Basket” help Yen Press with the sales of Twinkle Stars? Fruits Basket was one of most popular manga back in the day whereas I never hear anyone talking about Twinkle Stars. Now you can’t make a statement like mentioning a previous title will boost the sales of a new title by a fixed 46% because there are too many factors. Did the artist have one title with mass appeal that caught on but their other works are too esoteric? Will their initial audience go along with an artist if they go with a radically different direction? Are the readers burnt out on the formula of the artist’s last title? Was the initial success just a product of right time right place? Most of the time you would be foolish not to remind people of some earlier successes if you have the chance. It is a low effort way to possibly greatly increase your sales. The real question is how much is that boost with any particular title.
I mostly bring this up because I have at last one example of it working. When I went to the library I was a manga I had not heard of before. When I looked to see what it is about I saw a sticker that said, “story and art by Mitsurou Kubo the co-creator of Yuri!!! on ICE.” Now Sayo Yamamoto clearly shaped a good deal of what that anime would be but any anime is a collaborative work. The thing is Mitsurou Kubo has credits for her work on the original concept, the character designs, character names, insert song lyrics, and screenplay of all 12 episodes. She pretty much worked on everything that people liked about that show other than the animation. The sticker might as well have said, “may contain everything you liked from that ice skating show.”
So I had to see what this series is about. We go from the world of professional ice skating to time traveling oendan. You can’t say that the woman just has one story to tell with slight variations.