As much as there is still a certain sentiment of there being “no anime and manga content at New York Comic Con,” there are still a good deal of anime and manga companies in attendance and plenty of casual fans who show up to the convention looking to see what is being presented. The companies at the convention have an opportunity to connect with a part of the fandom that might otherwise not know what is going on outside of the most popular titles.
Therefore, while New York Comic Con might not get the announcement blitz of a convention like Anime Expo, the anime and manga companies tend to save some of their bigger cards for the convention to play to a larger audience.
Anime and manga is just part of the larger pie of New York Comic Con, much like the big West Coast show in San Diego. It is the biggest thing going on on the East Coast so you better believe anime and manga companies are turning out and playing up their new announcements as much as anyone else. There were the usually licenses of new and recent anime and manga but also some big surprises during the con as well.
