I have generally made it a rule not to randomly attend industry panels anymore. For the longest time, you can see almost any announcements instantly thanks to Crunchyroll News and Anime News Network when they cover conventions. On top of that between fans, bloggers, journalist, and industry reps I have found that Twitter covers all of your other bases. You can even often ask the people running the panel a question over Twitter. But I recently realized I might have spoken a little too soon. What I should have said is that anime panels are not that big a priority but there are some unexpected benefits to going to manga panels.
I say that because I realized that streaming makes people aware of 95% of what is playing in Japan at any time. Other than kids shows and some odd exceptions you can watch almost every major TV show and most of the minor ones. Therefore I feel most hardcore fans have a decent awareness of what is available and what anime is out there. On the other hand, manga is still mostly an ocean of undiscovered country. You need to be able to read Japanese and have access to manga magazines and manga apps to even have a decent overview of what comes out every week in manga.
This problem is only compounded by the fact that I always feel the manga localization companies are mediocre at making people aware of anything but their most prominent titles. Vertical is probably the best about advertising their whole catalog but at most I can only name the big titles from most companies unless I have a personal investment in some of their other series. I am regularly shocked when I see half of VIZ’s catalog because I was totally unaware that many of their titles exist let alone they were licensed. I don’t claim to be an advertising wizard that has the solution to this lack of penetration but it is clearly a case where most fans who care have to put in the work otherwise they can easily miss some gems.
One of those diamonds in the rough is The Ghost and the Lady. I had been trying to see as much anime and manga content at NYCC in 2016 one of the panels I attended was the Kodansha Comics panel. There I saw several titles I was totally unaware of. The one that interested me the most was a historical supernatural tale that teamed up Florence Nightingale with Man in Grey of Drury Lane. It has secret histories, magic, dueling, and mystery. SOLD!
If I had not gone to that panel I would have never known this existed. That would distinctly be a shame because this is all up my alley. (I also might have gotten Florence Nightingale as a Servant in Fate/Grand Order so I am doubly interested in various interpretations of her now. That is sort of silly but it is true none the less.)