
The OVA market was a unique canvas for exploration within the anime industry. They allowed the industry to sell directly to the consumer with a nice markup. This let the industry do experimental projects that would either be rejected from a TV broadcast because they were either to racy, niche, or experimental to be viable. It also let the studios put more time and effort into their productions as they were freed from the demands of a weekly schedule. There were good deal of OVAs made that were both spectacular and horrible but many of them might not have been made any other way. It was propped up by the fact that the single episodes were expensive but hopefully you got what you paid for. But all good things must come to an end. A mixture of piracy, complacency, and competition from other media markets have reduced the OVA market to an oddity. A simple look at the Spring 2011 release chart shows that most OVAs are nothing more than extensions of existing shows. The question is what can take their place?
